Lecture by Maria Garaña, president of Microsoft España, on the new relationships between businesses and information and communication technologies. Negocio y TICs: Business Case Microsoft from Corporate Communications
Added value branding lies in relevance rather than in brand awareness. The article explains the session organised by APD in which Conrad Llorens, founding partner of SUMMA, provides the keys of brand building. It was published in the magazine of APD (Association for the Management Progress) and it is written in Spanish.
Article on the lecture from Sergio Elizalde, HERO ‘s general manager for Spain and Portugal in one of the “New Experience on Business Transformation” sessions organized by APD Zona Mediterranea and Axis Corporate. Contents in Spanish.
Article for Revista APD on the seventh edition of the New Experience on Business transformation. Gonzalo Antoñanzas, associate director for IKEA Spain, explains “IKEA Formula”. Contents in Spanish.
Article published in APD magazine on the keys of Barack Obama’s re-ellection campaign, explained by Juan Verde, campaign international manager. Contents in Spanish.